During my first job as a designer, the commands “cut” and “paste” were accomplished with an xacto knife and hot wax. There have been many changes in the past three decades, but the principles of good design remain the same. I still love playing with fonts, searching for the perfect photo, and scrolling through hundreds of Pantone color options. What could be more satisfying than to distill an idea, a story or an emotion into a strong, simple image?
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